the flutter wars, phase 2 - Rimmel Lash Maxxx

I swear to you all - I tried to review more mascaras before posting this. Seriously, I did try.

Rimmel Lash Maxxx

This was a spur of the moment purchase, while buying a desperation can of Red Bull. My attention was caught first by the tube, accented in deep metallic pink, and then was kept by the comb. The comb is unique: it's a row of three staggered rubber bristles, so unlike haircomb-style mascara wands, this applicator is perfectly capable of putting quite a bit of product on your lashes. Like Lycra Lash, this is a no-fuss, lightweight formula of which you can use multiple coats without worrying about smudging. The ingredients of Lycra Lash and Lash Maxxx are nearly identical, but there has to be some change in the percentages because this stuff feels even lighter than the Lycra Lash. That said, the main benefit of this product is that the comb provides nearly unparalleled definition, and because the comb is smaller than normal mascara brushes, with a tilt of the wrist I can control the angle of the sweep at any time in application.

This product has been a LOT of fun. Being able to change the look at a moment's notice provided me with many opportunities to play. I don't think this would be a voluminizing formula if your lashes are sparse, but if your lashes are anything like mine, with three strokes it can go from subtle to dramatic. The endurance isn't superb – at the very end of the day, there's a noticeable reduction in the look, but it looks totally stunning for at least 10 hours, so I can't take too many points off. It's no Define-A-Lash, but then again, what would be? ;) The feel is so light and airy, I can't help but think that gaining extra endurance would result in a lesser Feel score.

Of all things, the only thing I can really pick on is the fact that the pink of the cap doesn't match the accent pink on the tube ;) Since I'm not grading for packaging, that doesn't count!

So its ELFF score is:

Endurance – 8
Look – 9.5
Feel – 9
Flutter Factor – 10

The highest score yet!

In the next post I'll finally phase 3 this project, listing all the reviewed mascaras along with their ELFF scores. If I feel particularly motivated, I'll post some pics as well!